8 Little Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
Catalogs are profitable—and they are growing! Some are for consumers. Some are for B2B. Some are for retailers like Macy’s and Wal-Mart. Some are for online markets, like Amazon and many others. What is their #1 reason for success? The catalogue is giving “value” to the company. In fact, one [...]
5 Powerful Reasons Why Infomercials Can Skyrocket Your Sales
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service, and convert them into buyers. Over ten years, I have done over 300 TV commercials and videos, including thirteen infomercials (See [...]
Direct Marketing Copy Tip of the Week: Short Copy Kills Response
It seems counter-intuitive, but it's true! Avoid short copy. It kills response! That’s right! Long copy usually produces better responses. But I do believe something in the copy must be short. In fact, many direct response copywriters make a vital blunder in starting copy on a direct mail letter, email, [...]
Testing Corner: Teasers That Make a Difference
The Test: This week, let’s look at two pay-per-click ad headlines from the book 46 Ways to Raise Prices. Headline A read: “The easiest price increases you’ll ever make or your money back.” Headline B read: “The secrets of making customers happy to pay more.” Before you read on … [...]
Want 20-30% Increase in Response? Try Newsalogs [Video]
Think something new will help your direct marketing campaign? How about trying something retro? Do you think that newsprint is dead? Newspapers may be in decline, but in direct marketing, they are making more than a comeback! Try this new tool. It feels like a newspaper, and it looks like [...]
8 Little Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
Catalogs are profitable—and they are growing! Some are for consumers. Some are for B2B. Some are for retailers like Macy’s [...]
5 Powerful Reasons Why Infomercials Can Skyrocket Your Sales
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them [...]
Direct Marketing Copy Tip of the Week: Short Copy Kills Response
It seems counter-intuitive, but it's true! Avoid short copy. It kills response! That’s right! Long copy usually produces better responses. [...]
Testing Corner: Teasers That Make a Difference
The Test: This week, let’s look at two pay-per-click ad headlines from the book 46 Ways to Raise Prices. Headline [...]
Want 20-30% Increase in Response? Try Newsalogs [Video]
Think something new will help your direct marketing campaign? How about trying something retro? Do you think that newsprint is [...]