Meet Me in New York … Or Washington, D.C., Or New Orleans
I will be speaking with Caleb in New York on “The Equity Crowdfunding Revolution: Marketing to Investors” on Nov. 2. Before or after our talk, I’d love to meet with you. I’ll also be in Nashville, Washington, D.C., Dallas and New Orleans. We will be at the Money Show in [...]
Infomat: Why Would Any New Yorker in His Right Mind Use a List Broker in California?
Fair question, since most of the nation’s major postal and email list houses are in the East. Manhattan alone has enough brokers to bury every mailbox in America under a pile of mail three feet deep. If that’s the case, then why are major mailers defecting in flocks to InfoMat? [...]
3-D Marketing Power Secret: 48.9% Response [Video]
One of the most powerful marketing strategies to: Cut through the clutter Get the attention of your target audience Generate high response… Is using a 3-D campaign. It’s one format many marketers are not aware of, or they overlook. I use it for both consumer marketing and business to business. [...]
How You Can Avoid 11 Common Pitfalls of Postal and Email List Selection and Use
The selection of the proper postal and email lists is one of the most critical elements of any direct response program. Unfortunately, too many people involved in promotional programs for their products and services do not give proper time and consideration to the selection of the list. The quality of [...]
Testing Corner: Bigger Buttons … Do They Work Better?
SAP BusinessObjects is a business intelligence software provider that recently tested buttons on its landing page. One version used a typical blue text link for its add-to-cart option. A second version used a big orange button. When the test results came in, the big orange button did 32.5% better. This [...]
Meet Me in New York … Or Washington, D.C., Or New Orleans
I will be speaking with Caleb in New York on “The Equity Crowdfunding Revolution: Marketing to Investors” on Nov. 2. [...]
Infomat: Why Would Any New Yorker in His Right Mind Use a List Broker in California?
Fair question, since most of the nation’s major postal and email list houses are in the East. Manhattan alone has [...]
3-D Marketing Power Secret: 48.9% Response [Video]
One of the most powerful marketing strategies to: Cut through the clutter Get the attention of your target audience Generate [...]
How You Can Avoid 11 Common Pitfalls of Postal and Email List Selection and Use
The selection of the proper postal and email lists is one of the most critical elements of any direct response [...]
Testing Corner: Bigger Buttons … Do They Work Better?
SAP BusinessObjects is a business intelligence software provider that recently tested buttons on its landing page. One version used a [...]