Copy Tip: How to Use a Powerful Understatement
A common, tried-and-trued copywriting tactic is to tease your reader with a big promise and then show him the proof. But be wary of promising too much. Sometimes copy that is too bold, confident or outlandish casts doubt on your credibility – and can cause readers to disregard your message [...]
How a Magalog Helped Skyrocket Lead Generation for a Resort [5 Powerful Steps]
How do you cut through the clutter to get out your message? That’s the problem faced by Colorado River Adventures, a members-only vacation destination designed for RV enthusiasts. Located in the Southwest United States, it boasts 7 resort destinations. The company had been sending out traditional lead-generation mailing pieces and [...]
David vs. Goliath: Keeping Your Brand on Top by Staying Ahead
You can dominate your market. Don’t be intimidated. If you have a small business, you can be the David winning against the Goliaths by staying ahead of market trends. Those that don’t, fall behind. A decade ago, old guard names like Coca-Cola and Marlboro dominated the world’s top brands. Since [...]
Shocking and Illegal: Postal Carriers Free Labor for Democratic Party
How would you like your mail undelivered because your postman is out campaigning for a candidate? Of course, it’s illegal for government workers to leave work to campaign for a candidate. And yet that’s what happened. And yet, nothing is being done about it, as usual. Case in point: The [...]
Crowdfunding to Raising Capital: How to Advertise and Market to Active Investors [New Webinar]
One of the most exciting ways private companies are raising money from investors is by using an integrated multi-channel approach directly marketing to the potential investor. We will be explaining our detailed, award-winning methods in an upcoming webinar, “Raising Capital With Crowdfunding: How to Advertise and Market Directly to Investors,” [...]
Copy Tip: How to Use a Powerful Understatement
A common, tried-and-trued copywriting tactic is to tease your reader with a big promise and then show him the proof. [...]
How a Magalog Helped Skyrocket Lead Generation for a Resort [5 Powerful Steps]
How do you cut through the clutter to get out your message? That’s the problem faced by Colorado River Adventures, [...]
David vs. Goliath: Keeping Your Brand on Top by Staying Ahead
You can dominate your market. Don’t be intimidated. If you have a small business, you can be the David winning [...]
Shocking and Illegal: Postal Carriers Free Labor for Democratic Party
How would you like your mail undelivered because your postman is out campaigning for a candidate? Of course, it’s illegal [...]
Crowdfunding to Raising Capital: How to Advertise and Market to Active Investors [New Webinar]
One of the most exciting ways private companies are raising money from investors is by using an integrated multi-channel approach [...]