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Blog2025-03-18T13:51:10-06:00
507, 2017

Videolog: Lincoln Continental’s Powerful Direct Mail/Video Campaign

By |July 5, 2017|Latest Direct Mail|

The Lincoln Motor Company’s “See It First” direct mail campaign for the Lincoln Continental won the Irresistible Mail Award and Grand Champion Trophy. The campaign featured 2 key elements that targeted upscale audiences: Exclusivity: They got to see a private showing before the luxury car was available in showrooms. Collectible: [...]

507, 2017

Why Companies Lose Customers When They Bash Trump

By |July 5, 2017|Current Events|

Want to lose business? Just bash President Trump. A CEO has a choice to make: Be political or be neutral. A recent survey found that 58 percent of consumers dislike it when a company is political. But 25 percent of Americans (roughly 80 million) have decided to stop, avoid or [...]

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