Testing Corner: Subject Line Lesson
It’s critical to test subject lines. The goal of a subject line is to create curiosity about content, to entice your prospect to read it further. Even the most experienced direct response marketer can guess wrong. But the market place is never wrong. Here is a test for an investment [...]
The Top 5 Tech Giants: All Are Integral Players in Direct Marketing
It’s amazing, but the top 5 tech giants are powerfully involved in our direct marketing lives. Four of them very directly: Alphabet, Microsoft, Amazon.com, Facebook – and Apple indirectly. These five tech companies are the most valuable stocks in the U.S. market, and worth nearly $3 trillion collectively in market [...]
Business Owners and Leaders Enjoy FreedomFest Conference Roundup to Prosperity and Freedom Ahead [Video]
I spoke at the FreedomFest Conference again this year. This is the 10th time I’ve been a speaker. It was great seeing so many DMU subscribers attending. I had some great conversations with many business owners and leaders as well as political commentator Dinesh D’Souza, investment experts Keith Fitz-Gerald and [...]
Crowdfunding to Raising Capital: How to Advertise and Market to Active Investors [New Webinar]
One of the most exciting ways private companies are raising money from investors is by using an integrated multi-channel approach directly marketing to the potential investor. We will be explaining our detailed, award-winning methods in an upcoming webinar, "Raising Capital With Crowdfunding: How to Advertise and Market Directly to Investors," [...]
Shocker: 26 Trends Most Company Presidents and Marketers Aren’t Using … or Using Poorly [Video]
If you missed last week’s live webinar on “26 New Trends for Marketing Products and Services,” you missed some great money-making tips … and some costly blunders being made. But don’t worry. I have the video right here for you to watch. Why should you watch it? Because marketing trends [...]
Testing Corner: Subject Line Lesson
It’s critical to test subject lines. The goal of a subject line is to create curiosity about content, to entice [...]
The Top 5 Tech Giants: All Are Integral Players in Direct Marketing
It’s amazing, but the top 5 tech giants are powerfully involved in our direct marketing lives. Four of them very [...]
Business Owners and Leaders Enjoy FreedomFest Conference Roundup to Prosperity and Freedom Ahead [Video]
I spoke at the FreedomFest Conference again this year. This is the 10th time I’ve been a speaker. It was [...]
Crowdfunding to Raising Capital: How to Advertise and Market to Active Investors [New Webinar]
One of the most exciting ways private companies are raising money from investors is by using an integrated multi-channel approach [...]
Shocker: 26 Trends Most Company Presidents and Marketers Aren’t Using … or Using Poorly [Video]
If you missed last week’s live webinar on “26 New Trends for Marketing Products and Services,” you missed some great [...]