Special Alert! Don’t Market to These Areas!
We issued a Special Alert about what to do when Hurricane Harvey hit the Southwest. Now our prayers … and marketing strategy … must extend to Florida and maybe the states north. CLICK HERE to track Hurricane Irma. As of today, I’m omitting all direct mail, electronic marketing and digital [...]
7 Look-A-Like Audiences on Steroids: How to Supercharge Your Response
What is a look-a-like audience? It’s a way to reach new people who are just like your best existing customers. Look-a-like audiences – if done right – can dramatically expand your prospects, growing leads and new customers like never before. Let’s look at 7 of these look-a-like audiences: Direct mail [...]
Direct Mail: 12 Little Known Secrets to Powerful Response [Video Guide]
Direct mail is seeing a powerful renaissance. Google and Facebook are using it. And so are most other savvy marketers. Business-to-business, consumers, fundraising … all are seeing profitable campaigns. But few know the direct mail rules. Most ad agencies and marketing departments break these rules … and suffer the consequences. [...]
Copy Tip: The 5-Star Plan to Tell Your Story
Stories sell. And a story that sells can help you sell. To tell a successful story we recommend using a 5-star plan when writing your sales letters. The 5-stars are: Story, Feasibility, Urgency, Benefit and Plan. Here is an example: The World Wildlife Fund (WWF) sought donations for a wildlife [...]
Testing Corner: Email Superscript Generates 339% Boost
Sometimes you run a test, and you don’t see a lot of difference. Many times, you can see a clear winner. And on occasion, there’s a grand slam! Case in point: How about a headline that wins by an average of 600%? Intelligent Investor Report tested two different email blasts, [...]
Special Alert! Don’t Market to These Areas!
We issued a Special Alert about what to do when Hurricane Harvey hit the Southwest. Now our prayers … and [...]
7 Look-A-Like Audiences on Steroids: How to Supercharge Your Response
What is a look-a-like audience? It’s a way to reach new people who are just like your best existing customers. [...]
Direct Mail: 12 Little Known Secrets to Powerful Response [Video Guide]
Direct mail is seeing a powerful renaissance. Google and Facebook are using it. And so are most other savvy marketers. [...]
Copy Tip: The 5-Star Plan to Tell Your Story
Stories sell. And a story that sells can help you sell. To tell a successful story we recommend using a [...]
Testing Corner: Email Superscript Generates 339% Boost
Sometimes you run a test, and you don’t see a lot of difference. Many times, you can see a clear [...]