Testing Corner: Email Subject Lines Make or Break Your Campaign
The subject line you put on your emails is one of the two most important aspects of whether your email gets opened or instantly deleted. Over 60% of your prospects are going to use the ‘from’ line to weed out a lot of emails., But the second indicator for prospects [...]
Magalogs: Excellent Marketing Tool for Big Profits! [Video]
Want to reach wealthy or skeptical, hard-to-reach prospects? Don’t want your marketing campaigns to end up in the trash? Then you need a Magalog! It looks like a magazine, it feels like a magazine, but it’s an effective marketing tool for getting higher response, building your leads, and generating huge [...]
Case Study of the Week: Health Alert
Dr. Bruce West jumped into the alternative health market long before alternative medicine turned into a national movement. It started with a newsletter called Health Alert, which he began writing on his kitchen table in a rented home. Craig Huey and his CDMG staff took his newsletter, expanded its target [...]
Bookalogs: Direct Marketing with Extra Style [Video]
Consumer markets and B2B marketers use a little-known direct response tactic called a bookalog. This tool creates sales. It creates leads. It's been used many times as a control by marketers. A bookalog establishes you as the #1 authority in your industry as the author of a book ... which [...]
Comparative Advertising Works: 4 Reasons Why [Video]
When you are #2 or lower in your industry, comparative advertising can give you a big boost in response … and a giant step to help you rise to #1. Before I show you a powerful comparative TV commercial, let me explain why you should consider comparative advertising. If done [...]
Testing Corner: Email Subject Lines Make or Break Your Campaign
The subject line you put on your emails is one of the two most important aspects of whether your email [...]
Magalogs: Excellent Marketing Tool for Big Profits! [Video]
Want to reach wealthy or skeptical, hard-to-reach prospects? Don’t want your marketing campaigns to end up in the trash? Then [...]
Case Study of the Week: Health Alert
Dr. Bruce West jumped into the alternative health market long before alternative medicine turned into a national movement. It started [...]
Bookalogs: Direct Marketing with Extra Style [Video]
Consumer markets and B2B marketers use a little-known direct response tactic called a bookalog. This tool creates sales. It creates [...]
Comparative Advertising Works: 4 Reasons Why [Video]
When you are #2 or lower in your industry, comparative advertising can give you a big boost in response … [...]