Facebook: New Breakthrough Service
I love using Facebook. It keeps getting better. The latest tool I’m using for clients is Facebook Lead Ads. This is where I can instantly capture a prospect’s email and postal address. Now I can integrate new leads automatically with CRM’s and other systems. This means I can now track [...]
Surprise: Secrets to 7 New Marketing Awards (Video)
Here’s a short 1-minute video on achieving marketing breakthroughs. Not many companies can say they’ve won seven awards in one year. But Creative Direct Marketing Group can. I’ve been honored with seven new awards in the last six months. Four were for online digital campaigns and three for direct-mail. This [...]
Huge: Dramatic SEO Changes Will Impact You
Search Engine Optimization (SEO) can be your company’s best friend ... or worst nightmare. How? By taking advantage of Google’s latest changes – or ignoring them. Google used to crawl desktop websites to determine SEO. No longer. Google will now crawl mobile pages instead of desktop pages (although Google will [...]
Testing Corner: Subject Lines Make a Difference
Like the teaser copy on an envelope, the goal of the email subject line is to create curiosity about the email’s content, to entice your prospect to open it and read further. We know that 35% of recipients cited the subject line as the most important factor motivating them to [...]
Copy Tip: Don’t Go Overboard!
This simple copy rule can make or break your campaign. It’s a punctuation rule: Use exclamation points sparingly! Sometimes you do need to punctuate your excitement. But be careful not to go overboard. Too many exclamation points make your copy sound cheesy or even worse – unbelievable. But in other [...]
Facebook: New Breakthrough Service
I love using Facebook. It keeps getting better. The latest tool I’m using for clients is Facebook Lead Ads. This [...]
Surprise: Secrets to 7 New Marketing Awards (Video)
Here’s a short 1-minute video on achieving marketing breakthroughs. Not many companies can say they’ve won seven awards in one [...]
Huge: Dramatic SEO Changes Will Impact You
Search Engine Optimization (SEO) can be your company’s best friend ... or worst nightmare. How? By taking advantage of Google’s [...]
Testing Corner: Subject Lines Make a Difference
Like the teaser copy on an envelope, the goal of the email subject line is to create curiosity about the [...]
Copy Tip: Don’t Go Overboard!
This simple copy rule can make or break your campaign. It’s a punctuation rule: Use exclamation points sparingly! Sometimes you [...]