11 Website Blunders that Can Cripple or Destroy Sales & Leads
It’s been proven time and time again that many marketers lose significant sales because their landing page doesn’t immediately identify what the prospects are looking for. In a nano-second, they are gone. Why exactly are prospects and/or customers at your site? The fact is, depending on what you’re offering, there [...]
Magalogs…powerful marketing tool for prospecting…and database marketing [Ford campaign]
Over the years, we innovated the magalog which has been a powerful tool to generate leads and create sales (you can see our video briefing on magalogs here). [huge_it_videogallery id="22"] A magalog works for Business to Business and consumer marketers. It’s an infomercial in print…and helps supercharge your response. Most [...]
How FAQs Could Kill Your Response
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find FAQs at the top of the navigation or sometimes on the bottom. However, what you might not realize is that most FAQs violate direct marketing rules, depressing results. Here are [...]
Are your customer files complete?
I receive numerous requests from clients and Direct Marketing Update readers to have email addresses appended to their database of customer postal addresses. And in a few cases, clients have asked us to append postal addresses to their email files – it works both ways. It’s an easy process that [...]
Copywriting Supercharger: 3 Formulas that Dramatically Boost your Leads + Sales
When I write or critique a marketing project, I find it helpful to follow tested and proven copy formulas to create a winning campaign. You should check your direct mail, landing pages, email, TV commercials and more to see if they break these rules of maximum response. Let’s take a [...]
11 Website Blunders that Can Cripple or Destroy Sales & Leads
It’s been proven time and time again that many marketers lose significant sales because their landing page doesn’t immediately identify [...]
Magalogs…powerful marketing tool for prospecting…and database marketing [Ford campaign]
Over the years, we innovated the magalog which has been a powerful tool to generate leads and create sales (you [...]
How FAQs Could Kill Your Response
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find [...]
Are your customer files complete?
I receive numerous requests from clients and Direct Marketing Update readers to have email addresses appended to their database of [...]
Copywriting Supercharger: 3 Formulas that Dramatically Boost your Leads + Sales
When I write or critique a marketing project, I find it helpful to follow tested and proven copy formulas to [...]