The Most Effective Ways to End an Email–And Get High Response
Everything in your email can increase or depress response. Including how you end your email. In a recent study, marketers looked at the different sign-offs available and the response rates each received. The three most common closing messages were: Thanks Regards Cheers The sign-off that received the highest response in [...]
Direct Mail Breakthroughs: Magalogs! (Video)
Magalogs It looks like a magazine. It feels like a magazine. It’s filled with articles, graphs, and data for casual reading. But’s it an excellent, powerful direct marketing sales piece. It’s called a magalog. Direct response copy appears throughout, getting your prospect not only interested, but ready to response and [...]
Generating New Clients By Bypassing Retail: How Metagenics and Blue Shield Created New Profits and Sales
Selling only by retail is dangerous to your bottom line. You miss out on so many prospects and lose potential sales. To expand its client base, Metagenics wanted to break out of relying on retail sales and go directly to potential buyers. That’s where my company CDMG helped create a [...]
Direct Mail Response Booster: Your P.S.
Almost every direct mail piece has a post script (P.S.). But most are done wrong … and do not have the powerful impact on direct response and profit that a properly written P.S. can have. And everyone who knows direct marketing rules agrees. But most experts do a P.S. wrong. [...]
Copy Tip of the Week: Information, Not Hype, Can Lead to a Better Response
Online and Offline direct response copy must be relevant Here are several things to think about when creating your direct response copy: Your prospects aren’t looking for hype … they are looking for answers to the problems that keep them up at night. What are their biggest frustrations, headaches, obstacles? [...]
The Most Effective Ways to End an Email–And Get High Response
Everything in your email can increase or depress response. Including how you end your email. In a recent study, marketers [...]
Direct Mail Breakthroughs: Magalogs! (Video)
Magalogs It looks like a magazine. It feels like a magazine. It’s filled with articles, graphs, and data for casual [...]
Generating New Clients By Bypassing Retail: How Metagenics and Blue Shield Created New Profits and Sales
Selling only by retail is dangerous to your bottom line. You miss out on so many prospects and lose potential [...]
Direct Mail Response Booster: Your P.S.
Almost every direct mail piece has a post script (P.S.). But most are done wrong … and do not have [...]
Copy Tip of the Week: Information, Not Hype, Can Lead to a Better Response
Online and Offline direct response copy must be relevant Here are several things to think about when creating your direct [...]