5 Ways To Keep Your Core Customers Loyal – And Convert Prospects
For most marketers, 20% of your customers represent 80% of your profits. Any significant loss of this core group could mean a serious hit to your sales, profits and future success. While you cannot stop prospecting, remember…it is always cheaper to market to your existing customers than to acquire [...]
Bookalog DMU
98% of marketers overlook this powerful success strategy that could skyrocket your leads or sales (video). You’re one of the 98% if you’ve never considered a bookalog. What’s a bookalog? It looks and feels like a paperback book – but it is actually a persuasive sales piece for your product [...]
81 And Growing Awards
I just received a note that my marketing agency CDMG won the Internet Advertising Award for “Best Investment Online” campaign. That makes a total of 81 awards won from the Echo awards, Business Marketing Association, Web Marketing Association and others.
How Family Life Conference Shot Sales Up 533% – 5 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson from one marketer of seminars. FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, seminars, online resources and more. [...]
Beware of the Return Address: It Could Kill Your Direct Mail [Note: Apply this to email/Facebook and banner ads strategies]
In direct mail, the return address is one of the five things a prospect will look at on an envelope. They want to know who sent your letter as they determine to open it immediately, open it later or worse…simply throw it away. Know who your prospects are When marketing [...]
5 Ways To Keep Your Core Customers Loyal – And Convert Prospects
For most marketers, 20% of your customers represent 80% of your profits. Any significant loss of this core group could [...]
Bookalog DMU
98% of marketers overlook this powerful success strategy that could skyrocket your leads or sales (video). You’re one of the [...]
81 And Growing Awards
I just received a note that my marketing agency CDMG won the Internet Advertising Award for “Best Investment Online” campaign. [...]
How Family Life Conference Shot Sales Up 533% – 5 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson from one marketer of seminars. FamilyLife is [...]
Beware of the Return Address: It Could Kill Your Direct Mail [Note: Apply this to email/Facebook and banner ads strategies]
In direct mail, the return address is one of the five things a prospect will look at on an envelope. [...]