Copy Tip: 6 ways to supercharge your subheads
Writing subheads may seem like a quick-and-easy task. You may be tempted to throw down a few punchy words and move on. But these phrases contribute a lot more than you think – and every piece of marketing copy needs them. Subheads are mini-headlines. They grab the reader’s attention and [...]
Multi-Channel Marketing Megatrend – How to Skyrocket Response [video brief]
Here is a step-by-step way you can help Skyrocket Response and profits. It’s an integrated, multi-channel approach. See this award-winning campaign for raising capital under the Jobs Act…but it also applies to any B to C or B to B market. About 2.5 minutes long. Click here to learn. [huge_it_videogallery [...]
2017 Award Winner: Successful Campaign Follows the “4 P’s” Formula
Here is how you can evaluate a winner from a loser…and one of several formulas I use in creating winning direct mail, email, landing pages, TV, Commercials and more. In creating successful marketing including copy and offer, I use copywriting formulas such as AIDA and time tested and proven AIDPPC. [...]
Facebook Video – 4 “musts”
If you use powerful direct response video on Facebook, you’ll get more leads or sales. Here are 4 “musts” for a successful campaign: […]
Direct Mail, Landing Pages & TV Blunder: Where is the “Big Idea”
When you’re marketing to your prospects, a “Big Idea” in your advertising copy is critical. This applies to all your advertising channels. Take direct mail. Your direct mail should have one common goal: To show your prospect how your product or service will improve his or her life…and to [...]
Copy Tip: 6 ways to supercharge your subheads
Writing subheads may seem like a quick-and-easy task. You may be tempted to throw down a few punchy words and [...]
Multi-Channel Marketing Megatrend – How to Skyrocket Response [video brief]
Here is a step-by-step way you can help Skyrocket Response and profits. It’s an integrated, multi-channel approach. See this award-winning [...]
2017 Award Winner: Successful Campaign Follows the “4 P’s” Formula
Here is how you can evaluate a winner from a loser…and one of several formulas I use in creating winning [...]
Facebook Video – 4 “musts”
If you use powerful direct response video on Facebook, you’ll get more leads or sales. Here are 4 “musts” for [...]
Direct Mail, Landing Pages & TV Blunder: Where is the “Big Idea”
When you’re marketing to your prospects, a “Big Idea” in your advertising copy is critical. This applies to all your [...]