Direct Response Copy Tip of the Week: Little-Known Secrets About Testimonials
It’s a little-known secret that testimonials which are too general do not increase response. However, testimonials with specifics increase response dramatically. A “meaty” testimonial will gain prospects’ trust and increase response Your prospects want evidence that your service or product is going to positively impact their lives. You can provide [...]
7 Common Blunders that Can Cripple or Destroy Web Leads and Sales
It’s been proven time and again that marketers lose significant leads and sales because the opening copy of their websites or landing pages doesn’t immediately identify what prospects are looking for. What exactly are the prospects or customers looking for at your site? Depending on what you’re offering, there could [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Direct mail in an online world can increase your growth and profitability compared to other media options. Integrated campaigns with direct mail/email/banner and Facebook ads, Twitter, and pre-roll commercials all to the same name are the most common campaign I’m now doing for CDMG clients. And it’s powerful. But direct mail [...]
Marketing Secrets for the Super Wealthy: 12 Key Steps for Successful Lead Generation and Conversion to America’s Top Income
Lead generation and conversion of ultra-wealthy prospects--often classified as accredited Investors--is a significantly different process from traditional business-to-business marketing or general consumer lead generation marketing. Why? The accredited investor requires important and unique marketing and advertising tactics. An accredited investor is defined as one of the following: “An individual (or married couple) whose (joint) [...]
Post-it Notes: Lift Your Direct Mail Response by 15%-30%
Back in the 1990's, I experimented with putting yellow post-it notes on the outer envelope of my clients' direct marketing campaigns. In those tests, we saw a 12% to 30% increase in response. The post-it note was effective for both consumer and business-to-business mailings. However, this direct marketing technique was [...]
Direct Response Copy Tip of the Week: Little-Known Secrets About Testimonials
It’s a little-known secret that testimonials which are too general do not increase response. However, testimonials with specifics increase response [...]
7 Common Blunders that Can Cripple or Destroy Web Leads and Sales
It’s been proven time and again that marketers lose significant leads and sales because the opening copy of their websites [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Direct mail in an online world can increase your growth and profitability compared to other media options. Integrated campaigns with [...]
Marketing Secrets for the Super Wealthy: 12 Key Steps for Successful Lead Generation and Conversion to America’s Top Income
Lead generation and conversion of ultra-wealthy prospects--often classified as accredited Investors--is a significantly different process from traditional business-to-business marketing or general [...]
Post-it Notes: Lift Your Direct Mail Response by 15%-30%
Back in the 1990's, I experimented with putting yellow post-it notes on the outer envelope of my clients' direct marketing [...]