Copy Tip: The Secret to Putting Power in Your Writing
No other form of writing demands greater precision in word choice, structure, language, and meaning than direct response. In a word, it’s vigorous. A sentence should contain no unnecessary words; a paragraph no unnecessary sentences … for the same reason that a drawing should have no unnecessary lines and [...]
Testing Corner: Price v. Revenue Test
A web-based information publisher tested its price points with very interesting results. For unlimited access to its website, the publisher’s control was $69.95. Several different fees were suggested and then equally rotated among site visitors. Hit the right target: Price v. Revenue (Credit: jcjones.com) Here are the results. [...]
Shopping Cart Abandonment: Overlooked, Costly, and a Too-Common Blunder
Shopping cart abandonment hurts every marketer. Here is one way to stop those losses. Customers don’t respond to impersonal technology., They respond to persuasive copy. It’s direct response copy within your shopping cart that will help not only to stop shopping cart abandonment, but will also help upsell and cross-sell [...]
Direct Mail: Overlooked Tactic to Boost Response and Prospects
Here is an overlooked way to boost your direct mail response: Your salutation Though it’s only two or three words, your salutation is a critical component of any non-personalized direct mail campaign. If you’ve ever received a direct mail letter that has your name spelled wrong in the salutation, you [...]
Magalog Secrets … That No One is Using! [Video]
Do you want to stand out from the competition? Do you want a direct mail sales piece that will drive up response and sales? Then you need to use a magalog! In this video, you will learn how a magalog will: Help you stand out from competition Grab a prospect’s [...]
Copy Tip: The Secret to Putting Power in Your Writing
No other form of writing demands greater precision in word choice, structure, language, and meaning than direct response. In [...]
Testing Corner: Price v. Revenue Test
A web-based information publisher tested its price points with very interesting results. For unlimited access to its website, the publisher’s [...]
Shopping Cart Abandonment: Overlooked, Costly, and a Too-Common Blunder
Shopping cart abandonment hurts every marketer. Here is one way to stop those losses. Customers don’t respond to impersonal technology., [...]
Direct Mail: Overlooked Tactic to Boost Response and Prospects
Here is an overlooked way to boost your direct mail response: Your salutation Though it’s only two or three words, [...]
Magalog Secrets … That No One is Using! [Video]
Do you want to stand out from the competition? Do you want a direct mail sales piece that will drive [...]