Upcoming Events: Money Show San Francisco and JOBS Act Webinar [Video]
I have two major events coming up, and I don't want you to miss out on either one! Money Show, San Francisco: August 23 through August 26. If you're in the San Francisco area, and would like to get together, I will be at the money show from August 23 through [...]
Election Marketing Update
Hillary Clinton continues to dominate with a powerful marketing machine, using advanced data and analytics. During the RNC During the DNC Clinton 218 emails to 21 million people 216 emails Trump 35 emails to 2 million 20 emails Deliverability: Clinton: 80-90% Trump: 20-40% What do you think?
Image and Creating a Winning Campaign: New Perspectives Quarterly
I love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most difficult challenges occurs when a company wants to project a certain image, but not sacrifice response. Let’s look at an example. The magazine New Perspectives Quarterly wanted to boost its [...]
Creative Direct Marketing Group: Newsalogs [Video Briefing]
This new advertising sales piece is so unique and counter-intuitive. But it works! In this video brief, you will learn: What a newsalog is How we prepare them for clients How newsalogs generate much higher response Watch the video here: https://www.youtube.com/watch?v=sIss38F7og8 If you want a great direct [...]
Copy Tip of the Week: Surprise! This Can Make or Break Your Campaign
There’s no doubt that direct response copy is the most important element of every campaign … but direct response design is not far behind. The visual appearance of your words can dramatically affect their impact. Even the strongest headline can lose impact if it’s not broken correctly. Each line should [...]
Upcoming Events: Money Show San Francisco and JOBS Act Webinar [Video]
I have two major events coming up, and I don't want you to miss out on either one! Money Show, [...]
Election Marketing Update
Hillary Clinton continues to dominate with a powerful marketing machine, using advanced data and analytics. During the RNC During [...]
Image and Creating a Winning Campaign: New Perspectives Quarterly
I love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most [...]
Creative Direct Marketing Group: Newsalogs [Video Briefing]
This new advertising sales piece is so unique and counter-intuitive. But it works! In this video brief, you will [...]
Copy Tip of the Week: Surprise! This Can Make or Break Your Campaign
There’s no doubt that direct response copy is the most important element of every campaign … but direct response design [...]