Testing Corner: Which Subject Line Performed Better?
Your email subject line is the only thing that stands between your recipient and the “delete” button. Right now, you should be planning your upcoming holiday promotions with Halloween, Thanksgiving, and Christmas around the corner. Take a look at this test. It was for an email promotion announcing free shipping [...]
How to Dramatically Increase Your Sales: Morningside Resort
I got a call seeking help. The marketing director needed more leads … and higher conversion rates. The Morningside resort community and country club in California wanted to promote its $1 million-plus homes to interested prospects—primarily golfers. The resort had many features: a golf course designed by Jack Nicklaus, location [...]
FreedomFest 2016: A Review
It was great seeing subscribes to Direct Marketing Update at FreedomFest. If you didn’t come this year, I hope that you join me next year. I had three panels. Here are some key takeaways from those three panels. Panel #1: MEDIA TRACK Media Blast: Best Ways to Get Your Liberty [...]
Caleb Huey: How a New Law—the JOBS Act—is Revolutionizing Business and Investment [Video]
NewsmaxTV interviewed Caleb Huey at FreedomFest 2016. Watch him discuss the regulatory burdens of the current government, the advantages and innovations available to us because of the JOBS Act, and the opportunities available to investors now plus hopes for the future. Click here. Or you can watch our JOBS Act [...]
Videolog Produces 14% Response Rate
A videolog is a direct mail piece that contains a video The videolog is awesome for a lead generation conversion series, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design firm Anderson saw a 14% response rate that has now [...]
Testing Corner: Which Subject Line Performed Better?
Your email subject line is the only thing that stands between your recipient and the “delete” button. Right now, you [...]
How to Dramatically Increase Your Sales: Morningside Resort
I got a call seeking help. The marketing director needed more leads … and higher conversion rates. The Morningside resort [...]
FreedomFest 2016: A Review
It was great seeing subscribes to Direct Marketing Update at FreedomFest. If you didn’t come this year, I hope that [...]
Caleb Huey: How a New Law—the JOBS Act—is Revolutionizing Business and Investment [Video]
NewsmaxTV interviewed Caleb Huey at FreedomFest 2016. Watch him discuss the regulatory burdens of the current government, the advantages and [...]
Videolog Produces 14% Response Rate
A videolog is a direct mail piece that contains a video The videolog is awesome for a lead generation conversion [...]