3-D Campaign Generates Over 20% Response from Targeted Audiences [Video]
One of the most powerful response rates I’ve seen have been from 3-D campaigns for business-to-business and consumer audiences. I’m not talking about movies from the 1980’s. I mean a special campaign featuring a dynamic, hands-on three-dimensional mailing piece which target small audiences and get big margins. A three-dimensional piece [...]
4 Little-Known Ways to Combat Email Fatigue
How can you prevent email list fatigue to leads and customers? The key is this little-known, but powerful strategy ... Condition your readers to see each of your communications as giving them value : Increasing their bottom line Making life more enjoyable Satisfying an immediate need Here are the top [...]
Making Money with Mobile Marketing [Video]
Do you want to take your marketing to the next level? Do you want a new, innovate means to increase response and skyrocket your profits? Use mobile marketing! Check out my video below: https://www.youtube.com/watch?v=YuZB7VMrd4E You will learn how mobile marketing: Brings in new customers Improves data collection for [...]
Copy Tip: The Secret to Putting Power in Your Writing
No other form of writing demands greater precision in word choice, structure, language, and meaning than direct response. In a word, it’s vigorous. A sentence should contain no unnecessary words; a paragraph no unnecessary sentences … for the same reason that a drawing should have no unnecessary lines and [...]
Testing Corner: Price v. Revenue Test
A web-based information publisher tested its price points with very interesting results. For unlimited access to its website, the publisher’s control was $69.95. Several different fees were suggested and then equally rotated among site visitors. Hit the right target: Price v. Revenue (Credit: jcjones.com) Here are the results. [...]
3-D Campaign Generates Over 20% Response from Targeted Audiences [Video]
One of the most powerful response rates I’ve seen have been from 3-D campaigns for business-to-business and consumer audiences. I’m [...]
4 Little-Known Ways to Combat Email Fatigue
How can you prevent email list fatigue to leads and customers? The key is this little-known, but powerful strategy ... [...]
Making Money with Mobile Marketing [Video]
Do you want to take your marketing to the next level? Do you want a new, innovate means to increase [...]
Copy Tip: The Secret to Putting Power in Your Writing
No other form of writing demands greater precision in word choice, structure, language, and meaning than direct response. In [...]
Testing Corner: Price v. Revenue Test
A web-based information publisher tested its price points with very interesting results. For unlimited access to its website, the publisher’s [...]