Shopping Cart Abandonment: Overlooked, Costly, and a Too-Common Blunder
Shopping cart abandonment hurts every marketer. Here is one way to stop those losses. Customers don’t respond to impersonal technology., They respond to persuasive copy. It’s direct response copy within your shopping cart that will help not only to stop shopping cart abandonment, but will also help upsell and cross-sell [...]
Direct Mail: Overlooked Tactic to Boost Response and Prospects
Here is an overlooked way to boost your direct mail response: Your salutation Though it’s only two or three words, your salutation is a critical component of any non-personalized direct mail campaign. If you’ve ever received a direct mail letter that has your name spelled wrong in the salutation, you [...]
Magalog Secrets … That No One is Using! [Video]
Do you want to stand out from the competition? Do you want a direct mail sales piece that will drive up response and sales? Then you need to use a magalog! In this video, you will learn how a magalog will: Help you stand out from competition Grab a prospect’s [...]
Social Proof [Update]
Women as consumers (Credit: GlutenFreeBlog) As readers know, I love personal reviews to help increase response. He are some new stats that verify why it’s important: 86% of women consumers tap members of their social media network for their opinions, advice, and recommendations. 86% of women use [...]
The World’s Biggest Shopping Day of the Year is …?
It’s not Black Friday, despite the general wisdom. It’s actually “Single’s Day”, which takes place on November 11. Never heard of it? Single’s Day started out as an anti-Valentine’s Day of sorts in China during the 1990’s. Single's Day Sale Sign from China In a 24-hour period, the [...]
Shopping Cart Abandonment: Overlooked, Costly, and a Too-Common Blunder
Shopping cart abandonment hurts every marketer. Here is one way to stop those losses. Customers don’t respond to impersonal technology., [...]
Direct Mail: Overlooked Tactic to Boost Response and Prospects
Here is an overlooked way to boost your direct mail response: Your salutation Though it’s only two or three words, [...]
Magalog Secrets … That No One is Using! [Video]
Do you want to stand out from the competition? Do you want a direct mail sales piece that will drive [...]
Social Proof [Update]
Women as consumers (Credit: GlutenFreeBlog) As readers know, I love personal reviews to help increase response. He [...]
The World’s Biggest Shopping Day of the Year is …?
It’s not Black Friday, despite the general wisdom. It’s actually “Single’s Day”, which takes place on November 11. Never heard [...]