Testing Corner: Long Copy or Short Copy?
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, it’s not about opinion … it’s about test results. Who [...]
Copy Tip: Write Your Copy “Out Loud”
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. It should sound like a real face-to-face conversation. Conversational copy forces the sales message to [...]
Four Overlooked Ad and Landing Page Mistakes Costing You Leads on Sales
You’re losing leads. You’re losing sales. You’re losing profits. And it’s all because of four common ad and landing page mistakes. And there are four easy fixes. But it’s overlooked by many. It’s a powerful way to boost your advertising response. It’s deceptively simple: Your Call to Action (CTA)—especially the [...]
Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During Economic Uncertainty and Fears of A Recession – 6 Things You Should Know
The audience was shocked. What I told company Presidents changed an important reality most got wrong. And at another talk an audience of marketing and advertising professionals was stunned. To both audiences I said during times of economic uncertainty, businesses often make poor choices that are destructive but seem logical [...]
Tariffs and Your Advertising: Strategies for Surviving, Growing and Dominating Your Market [3 Keys to Success]
The trade war impacts every company president and marketing director. What should an advertiser or company do during economic uncertainty, including a recession… or inflation… or stagflation? Having navigated my advertising agency clients through five recessions/stagflation, the Jimmy Carter 14% inflation rate and Biden’s 20% (in four years)… and even [...]
Testing Corner: Long Copy or Short Copy?
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in [...]
Copy Tip: Write Your Copy “Out Loud”
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to [...]
Four Overlooked Ad and Landing Page Mistakes Costing You Leads on Sales
You’re losing leads. You’re losing sales. You’re losing profits. And it’s all because of four common ad and landing page [...]
Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During Economic Uncertainty and Fears of A Recession – 6 Things You Should Know
The audience was shocked. What I told company Presidents changed an important reality most got wrong. And at another talk [...]
Tariffs and Your Advertising: Strategies for Surviving, Growing and Dominating Your Market [3 Keys to Success]
The trade war impacts every company president and marketing director. What should an advertiser or company do during economic uncertainty, [...]