“Hard-to-Reach” Prospects: How to Double Your Response [Video]
Small, niche, skeptical audiences? How do you successfully market to them? Video Briefing Let’s take a look at one example my team and I worked on. Giltspur is a leading designer of high-end custom trade show exhibits, and had a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction [...]
CDMG Cast Study: Scott Smith’s Swiss Confidential
Television and radio campaign expands success of investment newsletter launch Marketing Challenge After the stock market meltdown of 2008, many U.S. investors lost their shirts. Some watched as 25% of their retirement savings disappeared and others saw 40% vanish from their portfolios, creating shock bordering on mass hysteria. While estimates [...]
CDMG Case Study: Coffey Anderson CD Launch
Email and Web One-Two Punch: How online direct response strategy triples CD sales for singer-songwriter Marketing Challenge Coffey Anderson is a singer, songwriter and musician with an upcoming album. He wanted to get the news to his fans but his fan email list was almost 2 years old. Furthermore, Coffey’s [...]
How net neutrality will destroy your business, innovation and freedom
The biggest power grab today is now happening in Washington... against the internet. The Federal Communication Commission (FCC), President Obama and large corporations are moving to control the internet with the nice sounding name "net neutrality." This will impact every direct marketer. It will impact every business owner. It will [...]
CDMG Case Study: Lulu Bedding Website
Strategically designed website builds customer base while cross-promoting other product lines The marketing challenge: While shopping for bedding for her daughter’s room, avant-garde children’s clothing designer Erin Murphy was appalled by the complete lack of unique, designer quality bedding for children. She solved the dilemma by creating her own original, [...]
“Hard-to-Reach” Prospects: How to Double Your Response [Video]
Small, niche, skeptical audiences? How do you successfully market to them? Video Briefing Let’s take a look at one example [...]
CDMG Cast Study: Scott Smith’s Swiss Confidential
Television and radio campaign expands success of investment newsletter launch Marketing Challenge After the stock market meltdown of 2008, many [...]
CDMG Case Study: Coffey Anderson CD Launch
Email and Web One-Two Punch: How online direct response strategy triples CD sales for singer-songwriter Marketing Challenge Coffey Anderson is [...]
How net neutrality will destroy your business, innovation and freedom
The biggest power grab today is now happening in Washington... against the internet. The Federal Communication Commission (FCC), President Obama [...]
CDMG Case Study: Lulu Bedding Website
Strategically designed website builds customer base while cross-promoting other product lines The marketing challenge: While shopping for bedding for her [...]