CDMG Case Study: SurfControl Postcard
Two proven strategies to generate leads from your Web site. SurfControl is a global provider of corporate security software. The marketing goal they presented was to increase both awareness and sales of one of their premiere products, an Internet filtering software. The Creative Solution: While SurfControl was focused on the [...]
CDMG Case Study: Hollywood Reporter Blu-Book
Multitargeted direct mail campaign spurs Hollywood into action The Marketing Challenge: Each year, The Hollywood Reporter faces the same dilemmas other annual directory publishers face: How to convince potential buyers that the Blu-Book Production Directory is worth the investment over competing directories. How to convince previous buyers that the newest [...]
CDMG Case Study: Teens & Tweens Directory
How to get reader's attention before they have a chance to turn away! The Marketing Challenge: EPM Communications is a publisher of research data for marketing professionals. The company does not conduct research, but compiles it from various reliable sources. Their directories are very expensive, averaging near $1,000. The objective [...]
CDMG Case Study: Stock Trader’s Almanac
Dynamic direct mail subscription promotion repositions a classic subscription product The Marketing Challenge: Yale Hirsch has one of the longest-established investment newsletters in the country, as well as the famous Stock Trader’s Almanac annual. His name is synonymous with many well-known seasonality trends, and older investors recognize and respect his [...]
CDMG Case Study: VectorVest
How to double your subscription base—even though all your competitors’ are shrinking by 50% or more! The Marketing Challenge: In 2002 the investment newsletter industry was suffering one of its worst years in history. The market was way down for the third straight year. Most newsletters lost 50% or more [...]
CDMG Case Study: SurfControl Postcard
Two proven strategies to generate leads from your Web site. SurfControl is a global provider of corporate security software. The [...]
CDMG Case Study: Hollywood Reporter Blu-Book
Multitargeted direct mail campaign spurs Hollywood into action The Marketing Challenge: Each year, The Hollywood Reporter faces the same dilemmas [...]
CDMG Case Study: Teens & Tweens Directory
How to get reader's attention before they have a chance to turn away! The Marketing Challenge: EPM Communications is a [...]
CDMG Case Study: Stock Trader’s Almanac
Dynamic direct mail subscription promotion repositions a classic subscription product The Marketing Challenge: Yale Hirsch has one of the longest-established [...]
CDMG Case Study: VectorVest
How to double your subscription base—even though all your competitors’ are shrinking by 50% or more! The Marketing Challenge: In [...]