CDMG Case Study: Educational Insights
GeoSafari explores a new market and captures big sales with this wildly successful magalog! The Marketing Challenge: Ever since its introduction in late 1989, Educational Insights’ internationally acclaimed GeoSafari electronic learning system has been a continual star performer in the educational toy industry. Educators buy it for their classrooms, parents [...]
CDMG Case Study: 800 Direct
“Bumpy” package generates most-ever leads for 800 service! The marketing challenge: 800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. These individuals are extremely busy, hard-to-reach, and inundated with promotional materials. In order to bypass front office personnel and [...]
CDMG Case Study: Giltspur
3-D Mailings to “Hard-to-Reach” Prospects Doubles Response and Wins Marketing Award! The Marketing Challenge: Giltspur, a leading designer of high-end custom trade show exhibits, had a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction material with far-reaching, cost-saving features, Giltspur needed to tell this story to high-level decision [...]
CDMG Case Study: SurfControl Magalog
Unique marketing strategy targets corporate decision makers and scores big response. The Marketing Challenge: SurfControl is a global provider of corporate security software. One of their products, SuperScout, an internet filter, competes in a tough market that includes such deep-pocket giants as Norton, who bombard their target audience (MIS and [...]
CDMG Case Study: SurfControl Postcard
Two proven strategies to generate leads from your Web site. SurfControl is a global provider of corporate security software. The marketing goal they presented was to increase both awareness and sales of one of their premiere products, an Internet filtering software. The Creative Solution: While SurfControl was focused on the [...]
CDMG Case Study: Educational Insights
GeoSafari explores a new market and captures big sales with this wildly successful magalog! The Marketing Challenge: Ever since its [...]
CDMG Case Study: 800 Direct
“Bumpy” package generates most-ever leads for 800 service! The marketing challenge: 800 Direct needed to get its message into the [...]
CDMG Case Study: Giltspur
3-D Mailings to “Hard-to-Reach” Prospects Doubles Response and Wins Marketing Award! The Marketing Challenge: Giltspur, a leading designer of high-end [...]
CDMG Case Study: SurfControl Magalog
Unique marketing strategy targets corporate decision makers and scores big response. The Marketing Challenge: SurfControl is a global provider of [...]
CDMG Case Study: SurfControl Postcard
Two proven strategies to generate leads from your Web site. SurfControl is a global provider of corporate security software. The [...]