CDMG Case Study: Hollywood Reporter Blu-Book
Multitargeted direct mail campaign spurs Hollywood into action The Marketing Challenge: Each year, The Hollywood Reporter faces the same dilemmas other annual directory publishers face: How to convince potential buyers that the Blu-Book Production Directory is worth the investment over competing directories. How to convince previous buyers that the newest [...]
CDMG Case Study: Teens & Tweens Directory
How to get reader's attention before they have a chance to turn away! The Marketing Challenge: EPM Communications is a publisher of research data for marketing professionals. The company does not conduct research, but compiles it from various reliable sources. Their directories are very expensive, averaging near $1,000. The objective [...]
CDMG Case Study: Stock Trader’s Almanac
Dynamic direct mail subscription promotion repositions a classic subscription product The Marketing Challenge: Yale Hirsch has one of the longest-established investment newsletters in the country, as well as the famous Stock Trader’s Almanac annual. His name is synonymous with many well-known seasonality trends, and older investors recognize and respect his [...]
CDMG Case Study: VectorVest
How to double your subscription base—even though all your competitors’ are shrinking by 50% or more! The Marketing Challenge: In 2002 the investment newsletter industry was suffering one of its worst years in history. The market was way down for the third straight year. Most newsletters lost 50% or more [...]
CDMG Case Study: Velocity Trade FloorPass
Direct mail postcard promotion results in a response rate of over 20% ! The Marketing Challenge: Velocity Trade needed to drive traffic to its investment show booth to introduce the benefits of its new automated trading system, FloorPass®. To accomplish this, two major obstacles had to be overcome: The FloorPass [...]
CDMG Case Study: Hollywood Reporter Blu-Book
Multitargeted direct mail campaign spurs Hollywood into action The Marketing Challenge: Each year, The Hollywood Reporter faces the same dilemmas [...]
CDMG Case Study: Teens & Tweens Directory
How to get reader's attention before they have a chance to turn away! The Marketing Challenge: EPM Communications is a [...]
CDMG Case Study: Stock Trader’s Almanac
Dynamic direct mail subscription promotion repositions a classic subscription product The Marketing Challenge: Yale Hirsch has one of the longest-established [...]
CDMG Case Study: VectorVest
How to double your subscription base—even though all your competitors’ are shrinking by 50% or more! The Marketing Challenge: In [...]
CDMG Case Study: Velocity Trade FloorPass
Direct mail postcard promotion results in a response rate of over 20% ! The Marketing Challenge: Velocity Trade needed to [...]