CDMG Case Study: RealMoney.com
Converting free website users to premium subscribers The Marketing Challenge: How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, RealMoney. Thousands of users had become accustomed to getting RealMoney’s expert online stock market and investment [...]
CDMG Case Study: Vital Information's Weekly Wealth Letter
518 new subscribers. $29,936 in profit. And 1 happy newsletter publisher The Marketing Challenge: 1944 wasn’t a great year for most stock advisory newsletters. 7 out of 10 of their recommendations lost money… 8 out of 10 didn’t keep up with inflation… and 9 out of 10 couldn’t even earn [...]
CDMG Case Study: The Cabot letter
Did the orders pour in because the hot stock's name was hidden? You decide. The marketing challenge: The direct mail control package had been a success for years. From the #10 carrier and four-page letter, to the order card, flyer and Business Reply Envelope (BRE), it had all been polished [...]
CDMG Case Study: Maedel's Mini-Cap Analyst Newsletter
Subscriber base of little-known publication grows nearly 50% in just 2 months The Marketing Challenge: MAEDEL’S MINI-CAP ANALYST, a monthly stock newsletter, came to CDMG with a number of frustrating problems:The Creative Solution: It was virtually unknown to U.S. stock investors, as it was primarily mailed to a small, select [...]
CDMG Case Study: Intelligence Digest
Revealed: The surprising secret behind Intelligence Digest’s phenomenal 22% response The Marketing Challenge: Joe DeCourcy, publisher of Intelligence Digest newsletter, needed to find a way to lock in longer-term subscribers in order to generate ongoing revenue and reduce bottom line expenditures for renewal notice mailings, postage, printing, computer time and [...]
CDMG Case Study: RealMoney.com
Converting free website users to premium subscribers The Marketing Challenge: How do you convert users of a high quality free [...]
CDMG Case Study: Vital Information's Weekly Wealth Letter
518 new subscribers. $29,936 in profit. And 1 happy newsletter publisher The Marketing Challenge: 1944 wasn’t a great year for [...]
CDMG Case Study: The Cabot letter
Did the orders pour in because the hot stock's name was hidden? You decide. The marketing challenge: The direct mail [...]
CDMG Case Study: Maedel's Mini-Cap Analyst Newsletter
Subscriber base of little-known publication grows nearly 50% in just 2 months The Marketing Challenge: MAEDEL’S MINI-CAP ANALYST, a monthly [...]
CDMG Case Study: Intelligence Digest
Revealed: The surprising secret behind Intelligence Digest’s phenomenal 22% response The Marketing Challenge: Joe DeCourcy, publisher of Intelligence Digest newsletter, [...]