Testing Corner: Guess the Winning Headline
The market place is always right. Many times we are not. That’s why you test. Here are the banner ads. Which was the winner? The audience is investors. The ads were (continue reading) purposely created to look like editorial. B D F The winner? D [...]
Direct Response Copy Tip of the Week: The danger of complicated paragraphs
Complicated paragraphs can kill sales and leads. You never want your prospect to have to reread one of your paragraphs or, even worse, not attempt to read it at all. Keep it simple You need to remember, regardless of who your audience is or how well educated you think they [...]
Your Losing Sales: 7 important steps to increasing your profits by improving your credibility
There are a number of things that can be done to help give you more credibility among your prospects and customers. Remember, your audience is very skeptical. And in an age of skepticism, you need to overcome that skepticism to generate leads and sales. If you do the following, you [...]
6 things every President and Marketing director needs to do for 2015—see each heading
2015 could be your best year ever. Your marketing profits will skyrocket as the economy improves and businesses gain confidence in the future. The midterm elections change everything. There will be no more congressional actions that could hurt the business and economy. In fact, the entire business climate is undergoing [...]
Testing Corner: Home Address or Office Address?
During a recently created direct mail campaign for one of my clients, I wanted to test the mailing to see which mailing address received a higher response. The mailing was split equally. Test: Mailing A was sent to home addresses. Mailing B was sent to the office address. Which do [...]
Testing Corner: Guess the Winning Headline
The market place is always right. Many times we are not. That’s why you test. Here are the banner [...]
Direct Response Copy Tip of the Week: The danger of complicated paragraphs
Complicated paragraphs can kill sales and leads. You never want your prospect to have to reread one of your paragraphs [...]
Your Losing Sales: 7 important steps to increasing your profits by improving your credibility
There are a number of things that can be done to help give you more credibility among your prospects and [...]
6 things every President and Marketing director needs to do for 2015—see each heading
2015 could be your best year ever. Your marketing profits will skyrocket as the economy improves and businesses gain confidence [...]
Testing Corner: Home Address or Office Address?
During a recently created direct mail campaign for one of my clients, I wanted to test the mailing to see [...]