Direct Response Copy Tip of the Week: Getting into the mind of Your Prospects
I just completed writing six different emails for a client-each with two different subject lines to test. Among the direct response rules to create super response copy is to get into the mind of the prospect. Writing online or offline copy, the direct response key to success is observing, quantifying [...]
Response rate skyrockets, thanks to new marketing format and retromarketing
Sometimes what's old is new, and there is a new marketing format called retromarketing! In direct mail, marketers have a variety of formats to choose from. These include: traditional #10 envelope odd size envelope hand written envelope bulk mail magalog bookalog and many variations of each of the above. One [...]
The $350 million Buyout thanks to the Special Marketing Campaign
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, heard me speak at a conference in Las Vegas. He [...]
NEW: 18 New and Powerful Marketing Trends for Information Companies Webinar
Not knowing the latest breakthrough marketing trends--or the most profitable proven marketing trends--can hurt your marketing, growth, and profitability. That's why SIPA, the organization for the Software & Industry Association, is presenting my webinar, "18 New and Powerful Marketing Trends for Information Companies". These little-known new strategies, used in conjunction with time-tested techniques, [...]
Is Traditional Direct Marketing Dead?
Craig Huey, in this week's show, tackles a tough subject when he answers the question, Is Traditional Direct Marketing Dead? Of course, he says it isn't, and with good reason, but the naysayers are out there. Huey says direct marketing is stronger than ever and is more accountable than most [...]
Direct Response Copy Tip of the Week: Getting into the mind of Your Prospects
I just completed writing six different emails for a client-each with two different subject lines to test. Among the direct [...]
Response rate skyrockets, thanks to new marketing format and retromarketing
Sometimes what's old is new, and there is a new marketing format called retromarketing! In direct mail, marketers have a [...]
The $350 million Buyout thanks to the Special Marketing Campaign
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over [...]
NEW: 18 New and Powerful Marketing Trends for Information Companies Webinar
Not knowing the latest breakthrough marketing trends--or the most profitable proven marketing trends--can hurt your marketing, growth, and profitability. That's [...]
Is Traditional Direct Marketing Dead?
Craig Huey, in this week's show, tackles a tough subject when he answers the question, Is Traditional Direct Marketing Dead? [...]