CDMG Case Study: Health Alert Gold Award
Award-winning promotion turns Health Alert into the fastest-growing newsletter in its class! The Marketing Challenge: Dr. Bruce West’s Health Alert, a successful, respected newsletter for many years, faced an uphill marketing challenge. Health newsletter circulations were down over 55% in the past 3 years. Conversely, the total number of health [...]
CDMG Case Study: Sun Wellness: Huge Response to Tabloid Mailing Sparks Record Growth!
The Marketing Challenge: Sun Wellness, Inc., a marketer of the natural food supplement Sun Chlorella, wanted to aggressively expand its customer base. Regularly mailed promotions had been used over the last four years, but a breakthrough effort was needed to reach its marketing goal. The challenge for Sun Wellness was [...]
Marketing to the Wealthy: Taking a mature product and supercharging response and profitability
Barry Kaye & Associates target audience are accredited investors. For over 15 years, Barry Kaye & Associates were helping protect the assets of accredited investors who have assets of $3 million and above. While very successful, they needed help to be able to generate more quality leads and turn those [...]
Postal Bailout Inevitable?
Taxpayers are facing a massive post office bailout. Currently, the post office is $100 billion in debt. It lost about $5.5 billion in 2014. And that's despite the $569 million increase in operating revenue. They refuse to pay $5 billion in prefunded pensions every year. It's a bureaucratic nightmare... (continue [...]
Testing Corner: Guess the Winning Headline
The market place is always right. Many times we are not. That’s why you test. Here are the banner ads. Which was the winner? The audience is investors. The ads were (continue reading) purposely created to look like editorial. B D F The winner? D [...]
CDMG Case Study: Health Alert Gold Award
Award-winning promotion turns Health Alert into the fastest-growing newsletter in its class! The Marketing Challenge: Dr. Bruce West’s Health Alert, [...]
CDMG Case Study: Sun Wellness: Huge Response to Tabloid Mailing Sparks Record Growth!
The Marketing Challenge: Sun Wellness, Inc., a marketer of the natural food supplement Sun Chlorella, wanted to aggressively expand its [...]
Marketing to the Wealthy: Taking a mature product and supercharging response and profitability
Barry Kaye & Associates target audience are accredited investors. For over 15 years, Barry Kaye & Associates were helping protect [...]
Postal Bailout Inevitable?
Taxpayers are facing a massive post office bailout. Currently, the post office is $100 billion in debt. It lost about [...]
Testing Corner: Guess the Winning Headline
The market place is always right. Many times we are not. That’s why you test. Here are the banner [...]