5 Powerful DTC Keys to Success: How Metagenics and Blue Shield Created New Profits and Sales by Bypassing Retail
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. It’s like being in chains, totally dependent on retail decision. Breaking free is good for the bottom line. To expand its client base, Metagenics – a marketer of [...]
Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference
A call to action can make or break the sale. And words matter! A test was run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now available by invitation only” or “Now available by [...]
10 New Trends in Marketing And Advertising: What Every President And Marketing Director Must Know
I just spoke to a packed-out standing room only crowd discussing the latest trends in marketing and advertising. This was in California at the Natural Products Expo West, where there were 65,000 attendees… and 3,000 exhibitors. It was massive. And while the crowd ranged from large corporations such as Whole [...]
Copy Tip: The 5 “U’s”
The 5 “U’s” are simple codes for creating copy that is compelling, interesting and effective. Consider what your 5 “U’s” will be before you write your copy. The 5 “U’s” are: #1 Unusual Approach: Every day, your prospects see dozens, if not hundreds of messages in their postal mail, email, [...]
Two Proven Multichannel Strategies to Generate Leads in a Recession or Tight Budget
What do you do when your budget is tight, but you want some leads? That’s the challenge we found in the last recession for SurfControl. SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase sales of one of their premier [...]
5 Powerful DTC Keys to Success: How Metagenics and Blue Shield Created New Profits and Sales by Bypassing Retail
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and [...]
Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference
A call to action can make or break the sale. And words matter! A test was run for a PR [...]
10 New Trends in Marketing And Advertising: What Every President And Marketing Director Must Know
I just spoke to a packed-out standing room only crowd discussing the latest trends in marketing and advertising. This was [...]
Copy Tip: The 5 “U’s”
The 5 “U’s” are simple codes for creating copy that is compelling, interesting and effective. Consider what your 5 “U’s” [...]
Two Proven Multichannel Strategies to Generate Leads in a Recession or Tight Budget
What do you do when your budget is tight, but you want some leads? That’s the challenge we found in [...]