Testing Corner: Do “Quotation Marks” Add Power?
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why? Best of all, they increase response, evidenced by years of testing. But exactly where you place the quote [...]
E-Commerce: 10 Trends Every Marketing Director and President Should Know
I just gave a speech on 10 actionable D2C marketing trends for 2024 to supercharge your sales. These are the often-little known strategies and tactics that are working best today. Every reader should watch this 58-minute video no matter what your product or service is, but the focus was on [...]
Copy Tip: Facts or Emotions?
Writing an ad or direct mail piece requires a balance between facts and emotions. In writing to certain individuals, specific facts are needed, or the sale/lead won’t be generated. Others will respond best to a highly emotional piece. Some of the great fundraising pieces are heavy with emotion from start [...]
How Geofencing is Changing the Way B to C Companies Target Their Prospects for Often Hard-to-Reach Audiences
This election I’m “geofencing” a difficult-to-reach target audience for many candidates, giving them a better chance of winning. It’s a powerful tool. It can be used for B2B, but it’s perfect for B2C marketers. Geofencing can be used in many ways… For example, if you sell a health and wellness [...]
Podcast Success to Hispanic Market: Why Podcast Advertising and Marketing Can Help Your Company Experience Dramatic Growth
Should you allocate ad spending for a test for podcasting? The answer is yes. Your ROI should be outstanding if you do it right. We recommend it and see the results. That’s why Henkel’s Schwarzkopf Keratin Hair Color tried it, and it paid off. Henkel’s Schwarzkopf Keratin Hair Color products [...]
Testing Corner: Do “Quotation Marks” Add Power?
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and [...]
E-Commerce: 10 Trends Every Marketing Director and President Should Know
I just gave a speech on 10 actionable D2C marketing trends for 2024 to supercharge your sales. These are the [...]
Copy Tip: Facts or Emotions?
Writing an ad or direct mail piece requires a balance between facts and emotions. In writing to certain individuals, specific [...]
How Geofencing is Changing the Way B to C Companies Target Their Prospects for Often Hard-to-Reach Audiences
This election I’m “geofencing” a difficult-to-reach target audience for many candidates, giving them a better chance of winning. It’s a [...]
Podcast Success to Hispanic Market: Why Podcast Advertising and Marketing Can Help Your Company Experience Dramatic Growth
Should you allocate ad spending for a test for podcasting? The answer is yes. Your ROI should be outstanding if [...]