As we talk about every year, you need to cut back on your media budget on areas affected by natural or man-made disasters. Being proactive and knowing where large areas are impacted by hurricanes, tornadoes, earthquakes, fires, riots, flooding and [...]
During the pandemic shutdown and the recession, subscriptions services have used the unique situation to see 50% to 200% growth. Many of the subscription services are known as “box subscriptions.” These services are booming because they offer customers quality products, [...]
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test, and find out why some [...]
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.5.1" background_size="initial" background_position="top_left" background_repeat="repeat"]Has your marketing to your target audience changed since the pandemic? It should have … to make sure you’re keeping up with the changes they’re going [...]
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why? Best of all, they increase response, evidenced by [...]
