It's a nightmare when you find: Marketing/advertising is not working as well as you want. Sales are stalled. Competition keeps growing, taking away market share. Some panic. Some retreat. Some turn things around. Here is how Super Circuits used Creative [...]
Over the last 30 years of watching the intersection of politics with advertising and marketing, one thing is clear: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. They generate [...]
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. Plus, TheStreet.com saw existing ad revenue drop when the market dropped. So, I was asked to help increase their [...]
In previous issues, I have talked about the importance of using only great direct response copy for online and offline marketing. Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when [...]
Many marketers have targeted audiences from 5 to 5,000 people. If that’s you, there are two great ways to command your prospects’ attention, generate the lead, and close the sale! Three-D Marketing. It’s a powerful solution. See my video briefing here. This [...]
