Deadlines increase sales! (Credit: dreamstime.com) Consumers tend to pay more attention to your product or service when you offer them a discount or a “special” offer. However, how much more of a response do you think you would [...]
Magalog Example (Credit: Creative Direct Marketing Group) “Magalogs” are an infomercial in print. Few marketers use magalogs. But because they produce such a powerful response, marketers should. In direct mail, the most common formats are: Envelope mailings [...]
Stanley Steemer, Carpet Cleaner Improving your direct mail and email copy strategy can pay off big time. Take Stanley Steemer. New Segmentation Strategy: Steemer changed its segmentation model. a. Customer engagement b. Purchase behaviors c. Offers d. [...]
Facebook (Tkgd2007) One of my favorite tools is Facebook Custom Audiences. Here is an example of how powerful it can be: Volvo’s Construction Equipment division (Volvo CE) targeted American and Canadian prospects who already connected with Volvo competitors.. [...]
LinkedIn Logo (Credit: Jesse KoeckHoven) Matching LinkedIn profiles to a data base of C-level contacts can be a problem. Why? Top executives are hiding the fact they are Officer level on LinkedIn 90% of executives show no signs [...]
