Google Chrome, Amazon, Firefox have all banned Flash ads. To convert Flash ads, use HTML5! Here are some tools you can use: Adwords Ad Gallery: Create a Lightbox ad from HTML5 templates. Marketers can also get ad ideas customized from [...]
Are you efficiently building a database of prospects for your landing page or website? Are you capturing your visitors to turn them into buyers? Unfortunately, many marketers underutilize effective direct marketing principles to ensure prospects give their email address. The [...]
In our past issues I have discussed how your return address can help or hurt your response. Many prospects will not even open your direct mail envelope if the return address gives them a clue regarding what you are going [...]
Do you know what it is? It’s your shopping cart. Here are a few things to remember: 1. 40% of online shoppers leave items in their cart to return to later, on a different device, or in a physical [...]
Interested in concise examples of outstanding marketing successes? I’ve recently added 5 case studies to my website. Read them here: “How Super Circuits – a B2B Catalog – Achieved Skyrocketing Sales, Profitability and New Customers” “Chevron: Content Marketing for Results [...]
