Tim Cook, CEO of Apple, is again trying to destroy effective targeted marketing. He’s attacking Google, Facebook and Twitter. “Our privacy is being attacked on multiple fronts. I’m speaking to you from Silicon Valley, where some of the most prominent [...]
Did you know that over 70% of your customers and prospects who visit your landing page are skeptical about whether you’re telling them the truth, as well as whether your product or service is what you say it is? [...]
Here is a little known way to increase your direct mail response. For years I’ve boosted response by putting yellow post-it notes on the outer envelope of my clients’ direct mail campaigns. In those tests, we saw a 12% to [...]
Sen. Ted Cruz warns of a potential tax catastrophe that both Republicans and Democrats could sign on to. This tax catastrophe is the Marketplace Fairness Act (MFA), which would force remote sellers to collect and pay taxes to each of [...]
The Hollywood Reporter is an institution. Anyone in the film and TV industry reads the Hollywood Reporter. But what do you do when sales decline because of increased competition? That was the marketing challenge... with results you could duplicate. [...]
