Here is a little known way to increase your direct mail response. For years I’ve boosted response by putting yellow post-it notes on the outer envelope of my clients’ direct mail campaigns. In those tests, we saw a 12% to [...]
Sen. Ted Cruz warns of a potential tax catastrophe that both Republicans and Democrats could sign on to. This tax catastrophe is the Marketplace Fairness Act (MFA), which would force remote sellers to collect and pay taxes to each of [...]
The Hollywood Reporter is an institution. Anyone in the film and TV industry reads the Hollywood Reporter. But what do you do when sales decline because of increased competition? That was the marketing challenge... with results you could duplicate. [...]
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find FAQs at the top of the navigation bar or sometimes on the left-hand side. However, what you might [...]
You can now increase your marketing response ad profits like never before: Let’s say you have 100,000 prospects. Send them a direct mail piece Send the same people an email Send Facebook newsfeed ads/posts to the same people Send banner [...]
