A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as a tool to sell the product or service. The fact is, trying to change attitudes during a sales pitch simply [...]
We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I are wishing you a very Merry Christmas and Happy Hanukkah.
Many box subscription services are booming… but some are failing or are stagnant. Why? Because they do their marketing wrong. Here is a basic rule: Great product ideas can stumble and fail with mediocre or poor marketing or advertising. And, [...]
Getting a prospect to the landing page is only half the battle. If you want to maximize your profits and increase your conversion rate, then you absolutely must get your landing page right. That’s why you should be using 4 [...]
It may seem counterintuitive, but when it comes to copy, more is better. Long copy almost always out-pulls short copy in terms of response. Short, cute copy may look good on an ad….but it won’t immediately win you leads or [...]
