During times of economic uncertainty, businesses often make poor choices but seem logical at the time. Cutting marketing budgets has been proven to be the wrong cure for the problem. Just like raising taxes in a recession causes a greater [...]
You always want to test because you always want to learn and beat the control to increase responses. The smartest marketers in the world always seem to get tests wrong. That’s because the marketplace is always right, the “expert” isn’t. [...]
Short copy kills response. That’s right, long copy usually produces better response. Do a A/B test and the long copy will probably win. But I do believe something in the copy should be short. In fact, most copywriters make a [...]
Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. And that’s especially the [...]
How you start a salutation can make or break your response rate. Here are the 6 tactics to follow: Your landing page, direct mail letter, or email needs one little-known copy secret that will increase your response. It's a strategic [...]
