Old fashion TV advertising on cable and satellite can be expensive and often fail to target your audience. It’s not that I’m negative on old fashion TV, my agency has have created over 300 TV ads and 13 infomercials for [...]
I just spoke to a packed-out standing room only crowd discussing the latest trends in marketing and advertising. This was in California at the Natural Products Expo West, where there were 65,000 attendees… and 3,000 exhibitors. It was massive. And [...]
Direct mail art is more challenging than you may at first think. And it’s more impactful that you might think. Many direct mail campaigns have been crippled or destroyed because the artist violated critical rules that have been proven successful. [...]
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. It’s like being in chains, totally dependent on retail decision. Breaking free is good for the bottom [...]
A call to action can make or break the sale. And words matter! A test was run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more [...]
