It is crucial that you are constantly clued into what your customers' and prospects' needs are. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Make the copy exciting [...]
Online and offline direct response copy must be relevant. Here are several things to think about when creating your direct response copy. Your prospects aren't looking for hype...they are looking for answers to the problems that keep them up at [...]
Sometimes even a few cents can have a big impact on sales. Case in point: American Express Publishing tested three price points for one of its publications. Three of the prices were within 5 cents of each other. The biggest [...]
If you want your prospect to.... * Open your direct mail envelope rather than toss it aside. * Read your email, don't delete it. * Act on your banner ad, don't ignore it. ...then you must find a way to [...]
If you want your prospect to.... * Open your direct mail envelope rather than toss it aside. * Read your email, don't delete it. * Act on your banner ad, don't ignore it. ...then you must find a way to [...]
