Copy Tip: The Deadly?
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because it can be deadly. It can depress response. Let me give you an example: Have you ever dreamed of owning [...]
“Common Costly Copy Blunder’s” – How Your Headlines Can Make Your Campaign Successful – Or Not
Headlines can break or make an ad (online, video, or print). This hold true for prerolls, digital ads, direct mail, email campaign, or your landing page/website. I was quoted in an issue of an industry magazine on the rules for [...]
Copy Tip: The Power of Emotional Triggers
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we are not emotional toddlers, doing everything [...]
Copy Tip: How to Destroy Customer Trust with One Simple Mistake
Make sure your prospects are getting the message you intend to send Misunderstandings happen. Sometimes you say one thing, and the other person hears something completely different. While situations like this may lead to some funny TV sitcom plots, it’s [...]
12 Strategic Keys to Generating Leads or Sales from “Skimmers”
You might be surprised to know that many people who view your landing page, native ads, emails (online or printed), brochures/follow-up kits, and direct mail piece don’t read all the copy word for word. Instead, they skim—they quickly read only [...]