CTV

Make Infomercials and VSL’s Work for You: 16 Breakthrough Strategies to Use Now

Key Takeaways: • Infomercials are making a major comeback in 2025-26. • CTV and OTT now accept 30-minute blocks, making long-form DR-TV more accessible than ever. • Major brands are generating billions using infomercial/VSL hybrids. • Long-form video builds trust, [...]

By Craig Huey|2025-11-24T20:34:20-06:00November 18, 2025|CTV, Infomercials, TV, Video Sales Letter|

11 Secrets Every Marketer Should Know About CTV and First-Party Data

Key Takeaways: CTV is now direct response TV — measurable and accountable. Use postal + email data to target exact households. Blend direct buys with programmatic for reach and control. Integrate CTV with direct mail, email and digital for a [...]

By Craig Huey|2025-10-16T08:50:38-06:00October 16, 2025|CTV, Direct Response TV and Radio, Multichannel Marketing, Omnichannel Marketing|