Here are 4 things you may have not noticed, but these short items are important: YouTube is Changing Its Mid-Roll Ad Placement Strategy YouTube is shifting ad placements to natural breakpoints in videos rather than interruptions mid-sentence or mid-action…finally. “Low [...]
In the past decade, mergers and acquisitions among advertising agencies have been particularly active during economic downturns. However, marketing and advertising have stalled under the overregulation of the Biden administration. That’s now changing, and marketing and advertising are hot again. [...]
As AI technology spreads across industries, so do the hidden risks. AI errors could have serious consequences. My ad agency uses AI in multiple ways… all with caution. I use AI and Chat GPT for multiple purposes, including research and [...]
When a disaster hits, people are obviously not looking at digital ads, TV commercials, radio commercials, Facebook, YouTube, or anything else. They are looking to pick up the pieces, help neighbors, and survive. The same goes for direct mail. Many [...]
Political ad spending is estimated to top $12 billion this year. Companies will likely spend 10% to 20% more on advertising in non-battleground states. However, in the swing states, expect to pay 50% more in battleground states than they do [...]
