Digital Marketing

Digital Marketing

Recession Marketing Strategy: How TheStreet.com Turned its Marketing and Product Launches Around Despite Recession and Market Volatility

When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens [...]

By |2023-05-18T13:09:59-06:00May 18, 2023|Digital Marketing, Email Marketing, Successful Marketing Campaigns|

“Direct Mail” Retargeting (DMRT): Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign

Direct mail retargeting is capturing those who visit your landing page or website... and immediately sending them a direct mail piece. Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – [...]

Go to Top