Most Advertising messages assumes the prospects or clients accept a “trust me” copy approach. There is no verification of claims. No proof. No backup of claims. Here’s the problem: Your prospects aren’t going to trust you just because you tell [...]
A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy and online What is their #1 reason for success? The catalog gives value to the prospect… and company… even in [...]
Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is the “lift note”. [...]
Fast approaching is the 2024 election. It will have two huge effects on marketers. The marketing channels will be overwhelmed by political messages. Direct mail, radio/TV, email, Facebook, pre-rolls, digital ads — everything — will be huge clutter. It’s expected [...]
As you plan your Christmas and 2024 marketing, are you confused about what media is best or how your creative channels should change? Many marketing directors or CEOs are so close and involved with the products that they end up [...]
