One of the best ways to make your copy clear and engaging is to use the active voice rather than the passive voice. The active voice is the best way to convey your message clearly and more directly. Here’s [...]
Pandemic … politics … bad weather … ? Remember these 10 direct response copy rules to get you through any external (or internal) challenge that may come your way … “Company believes”? Remember, your prospects don’t care what you [...]
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct criteria. The end-user thinks [...]
Do or die! The first paragraph of your direct mail letter, email, Facebook ad, landing page, digital ads, video script, TV commercial, brochure or other advertising material is one of the most critical elements to your success or failure. You [...]
It's a common copy blunder. It cripples response. It's deadly to your marketing in a recession. I’m sure you have all come across these words and haven’t even noticed their subconscious effect on you. Just as power words or hot words influence your prospects to make [...]
