In direct mail, the return address is one of the five things a prospect will look at on an envelope. They want to know who sent your letter as they determine to open it immediately, open it later or worse…simply [...]
Most of you know what an exaggerated claim sounds like. And I’m sure as soon as you hear or read one, you tend to tune out. However, even though most marketers appreciate realism, unfortunately they don’t always offer it in [...]
Most marketers will put the name of their company and logo at the top of the letterhead. Big mistake. The name of your company means absolutely nothing to your prospects. And in fact, it can depress your response. Heresy? This [...]
Here’s a tip that could help increase your response by more than 80%. It's all about the layout of your page. Test: In an A/B split test, two different ordered pages of the same website were tested in an 8-day [...]
It’s a little-known secret that testimonials which are too general do not increase response. However, testimonials with specifics increase response dramatically. A “meaty” testimonial will gain prospects’ trust and increase response Your prospects want evidence that your service or product [...]
Direct mail in an online world can increase your growth and profitability compared to other media options. Integrated campaigns with direct mail/email/banner and Facebook ads, Twitter, and pre-roll commercials all to the same name are the most common campaign I’m now [...]
Lead generation and conversion of ultra-wealthy prospects--often classified as accredited Investors--is a significantly different process from traditional business-to-business marketing or general consumer lead generation marketing. Why? The accredited investor requires important and unique marketing and advertising tactics. An accredited investor is defined as [...]
You can learn a lot about what to do—or what you are not doing now but should be doing—by looking over success stories. My agency, Creative Direct Marketing Group, has won over 79 marketing awards because of our successful campaigns. [...]
Everything in your email can increase or depress response. Including how you end your email. In a recent study, marketers looked at the different sign-offs available and the response rates each received. The three most common closing messages were: Thanks [...]
Almost every direct mail piece has a post script (P.S.). But most are done wrong … and do not have the powerful impact on direct response and profit that a properly written P.S. can have. And everyone who knows direct [...]
