I just uploaded our DR TV examples. Want to test or improve your TV results? Then talk to us about how we can supercharge your response with our 30 years of DR TV experience. 300 TV commercials and videos and 13 [...]
One of the most powerful boosters of response in an email or direct mail letters is the “superscript”. Simply put, a superscript is a placement of powerful direct response copy in the area above the salutation. It’s an incredible way [...]
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service, and convert them into buyers. Over ten years, I have [...]
Stay Way From Words of Doubt In the past couple of issues, I’ve discussed how critical it is to choose your words carefully when writing copy for your direct response campaign—both online and offline. This week, I’m [...]
One of the little known ways of boosting response to your postal and email is dating your marketing piece. There are several ways to date your letter, some more effective than others. The most effective way of dating is to [...]
