An unfortunate number of businesses lose potential clients or customers because they do not perform the necessary follow-up once a lead has been generated. This is a terrible loss. The time and expense of lead generation is simply wasted effort [...]
Find the newest trends boosting response and generating higher profits on my newest website: 18 Amazing New Trends in Marketing and Advertising Breakthroughs for 2016. Click here to view. What an awesome response--and great questions--I got. And, yes, some of the "18" [...]
I just uploaded our DR TV examples. Want to test or improve your TV results? Then talk to us about how we can supercharge your response with our 30 years of DR TV experience. 300 TV commercials and videos and 13 [...]
One of the most powerful boosters of response in an email or direct mail letters is the “superscript”. Simply put, a superscript is a placement of powerful direct response copy in the area above the salutation. It’s an incredible way [...]
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service, and convert them into buyers. Over ten years, I have [...]
