Online and offline direct response copy must be relevant. Here are several things to think about when creating your direct response copy. Your prospects aren't looking for hype...they are looking for answers to the problems that keep them up at [...]
8 Little Known Ways to Greater Success One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling [...]
8 Little Known Ways to Greater Success One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling [...]
People like free stuff. But it's hard to make money with free stuff. How do you convert users that go to a free, high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, [...]
If you want your prospect to.... * Open your direct mail envelope rather than toss it aside. * Read your email, don't delete it. * Act on your banner ad, don't ignore it. ...then you must find a way to [...]
