In writing your sales copy, it’s very important that your copy be in an active voice. Isolate all the phrases telling what you will do for the prospect, and then make sure to revise your passive voice to an [...]
Direct mail fundraising is experiencing a new boom. If you are involved in fundraising - or even direct mail for a for-profit company - read this carefully. You see, direct mail is still a powerhouse in generating funds for non-profit, Christian [...]
Your shopping cart strategy might be broken. Most are. Here are 3 things to recognize about your shopping cart: 1. 40% or more of online shoppers leave items in their cart to view later… maybe to order on a different device [...]
At FreedomFest this year, my topic was “18 Amazing New Marketing Trends & Breakthroughs to Grow or Launch a Product or Service Despite the Government.” Here are the 18 trends I discussed. Note the video briefs by subject. Trend #1: [...]
Here is a little known way to increase your direct mail response. For years I’ve boosted response by putting yellow post-it notes on the outer envelope of my clients’ direct mail campaigns. In those tests, we saw a 12% to [...]
