In direct mail, the return address is one of the five things a prospect will look at on an envelope. For all 5, see my video briefing here] They want to know who sent your letter as they determine if it's [...]
The first paragraph of your letter, email, website, brochure or other DR piece is one of the most critical elements of your campaign. Grab your reader’s attention immediately. In one or two lines you must create suspense or drama [...]
It's old school to indent. But direct marketers don't care about that. They care what increases or decreases response. Indenting is a small but powerful direct response rule to follow when constructing both online and offline copy. Yes, it's more [...]
VectorVest was an idea created by Dr. Bart DiLiddo. Over the years CDMG took this launch, mailed over 80 million pieces and grew the service into the nation’s largest online investment service. Dr. DiLiddo came to my office, wanting to [...]
Most of your prospects won’t take the time to read a sentence more than once. So make sure every sentence in your direct marketing campaign hits home the first time around. In writing offline and online direct marketing copy, keeping [...]
