What works best: text messages or email? Here are some great test results. The marketer is a direct to consumer wine company. First, most D2C wine marketers have an email list of around 10,000. The latest test results show of [...]
Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your product or service. And it helps boost business. How do you write it? Watch this video with 6 direct response [...]
Direct mail retargeting is capturing those who visit your landing page or website... and immediately sending them a direct mail piece. Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – [...]
A direct response copy rule is no warm ups! You may tease a reader on the outer envelope of a direct mail piece or headline of your landing page, or your video opening, and email lead. But don’t make your [...]
Testimonials can boost your response…Sometimes dramatically. Here are 7 secrets over the years from my clients to help them increase response and lower their cost per lead or sale. Secret #1 – Use a picture of a person above or next [...]
