DTC Wine Marketing Test Results: Text Messages vs Email
DTC Wine Marketing Test Results: Text Messages vs Email
Check Out 6 Direct Response Copy Formulas
Check Out 6 Direct Response Copy Formulas
7 Testimonial Secrets to Boost Your Response
7 Testimonial Secrets to Boost Your Response
6 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of the pandemic recession… Your product is unheard of… It’s in a space that people are especially skeptical of…. And it’s a big ticket item, [...]
[Copy Tip] Use Preemptive Copy to Ease Their Worries
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason NOT to buy it. Your challenge is to discern their [...]
Little-Known Copy Secret to Boost Response
How solutions can make or break your response rate. Be selective in your salutation for a landing page, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Sir” or “Dear Gentlemen.” Your first [...]
Testing: Teases That Make a Difference
Good tease copy always generate response The Test: This week, let’s look at two pay-per-click ad headlines for the book, 46 Ways to Raise Prices: Headline A read: “The easiest price increase you’ll ever make or your money back.” Headline [...]
Direct Response Copy Tip of the Week: The “FD” Fix to Boost Your Response
Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they [...]
Copy Tip — Motivate Your Prospect With Active Copy
One of the best ways to make your copy clear and engaging is to use the active voice rather than the passive voice. The active voice is the best way to convey your message clearly and more directly. Here’s [...]
10 Direct Response Copy Rules to Live By
Pandemic … politics … bad weather … ? Remember these 10 direct response copy rules to get you through any external (or internal) challenge that may come your way … “Company believes”? Remember, your prospects don’t care what you [...]