I love video direct mail – the merging of direct mail and video. If you haven’t seen it yet, click here for a short briefing. Now, a new function and a powerful breakthrough - under the direct mail video [...]
One of the most powerful boosters of response in an email or direct mail letter is the superscript. Simply put, a superscript is placement of powerful direct response copy in the area above the salutation. It’s an incredible way to [...]
Sen. Ted Cruz warns of a potential tax catastrophe that both Republicans and Democrats could sign on to. This tax catastrophe is the Marketplace Fairness Act (MFA), which would force remote sellers to collect and pay taxes to each of [...]
Handwriting in a direct mail piece is the ultimate personalization. And handwriting of direct mail has been around for a long time. It usually increases response...sometimes dramatically. And now the technology has come along making it possible for practically any [...]
The dirty little secret of TheStreet.com... TheStreet.com Needed A Product Relaunch: So CDMG took an existing product to a higher level of profitability and growth. TheStreet.com is an investment website. TheStreet.com saw existing ad revenue drop when the market [...]
