How do you bring in leads on your website? Don’t use your corporate website. Too much navigation, too many distractions, and too few leads will follow. What you need is a landing page! Landing pages have: Strong direct response copy [...]
Caleb and I will be doing a new webinar next month for business owners and entrepreneurs wanting to raise capital. It will take place on Wednesday, September 7th, 2016 at 12:00pm: Learn How to Raise Up to $50 Million for Your [...]
Most marketers run from competitive advertising. But not all. Over the years, if your client is up against a well-known competitor who dominates the market, we use it. And it works. To overcome an established company, creative advertising can [...]
A videolog is a direct mail piece that contains a video The videolog is awesome for a lead generation conversion series, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design [...]
TV, Direct Mail, Facebook, and Twitter. The Presidential candidates relied on every means of social media to get out the vote and win. Now YouTube is becoming a featured resource for candidates. The number of YouTube views can tell us [...]
SurfControl is a global provider of corporate security software. The marketing goal they presented to me was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, [...]
I have worked in direct marketing for over thirty years. I have seen some terrible landing pages. They can kill your response! If you want to supercharge your response for online sales … Watch my video below and learn how [...]
Most people think of a videolog for prospect marketing. And they are right, it’s powerful. But don’t forget to look at your conversion and upsell program. What is a videolog? It’s the latest technology that will double or triple your [...]
Amazon beat eBay, taking in 60 million more users and raking in $25 billion more in net sales. How did Amazon do it? Video streaming service A new fashion-focused show A popular Subscribe and Save program eBay is trying to [...]
Through all the hoopla of unusual copy approaches and a multitude of tests, certain basic rules of copywriting success remain the standard. Here are 14 of those rules: Remember to keep the first sentence short. Your reader will form an [...]
