Loyalty programs are designed to increase your short-term and long-term profits… even in a recession, inflation, or stagflation economy. It increases sales if done right. And it increases the Lifetime Value (LTV) of each customer for the long term. Loyalty [...]
![How A Multichannel Marketing Campaign Helped A Company Generate a 9.57 to 1 ROI [5 Steps To Success And Campaign Results]](https://cdmginc.com/wp-content/uploads/2024/02/How-A-Multichannel-Marketing-Campaign-Helped-A-Company-Generate-a-9.57-to-1-ROI-5-Steps-To-Success-And-Campaign-Results-669x272.jpg)
Achieving a 9.57 to 1 ROI. That’s what happened to one marketer using multichannel e-commerce marketing strategies and tactics. Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional [...]
CBS has sold out of all its Super Bowl advertising inventory by November 2023. A 30-second ad was going for between $6.5 million and $7 million, the same as 2023. The Super Bowl is at Allegiant Stadium in Las Vegas. [...]
For the first time, mobile shopping is expected to overtake desktop buying this Christmas. According to Adobe Analytics, more than half of the spend online (51.2%) will be on mobile devices. They found that cell phones amounted to $5.3 billion [...]
It’s a bold e-commerce breakthrough-- Walmart is trying something new. Knowing how well Hallmark TV/Cable has done with its shows… and knowing how well infomercials produce sales… Walmart is merging the ideas. Having created over 300 TV commercials, 400 videos, [...]
In writing direct response copy for your: Digital ads Facebook ads Websites or landing pages TV commercials Videos Direct mail Emails Pre-rolls You must clearly and concisely present your value proposition. Most think a value proposition is only the offer [...]
Your customers and prospects are looking for Christmas deals—especially in this economy. It’s that deal-seeking mindset that e-commerce marketers must review and strengthen their marketing strategies and offer to increase sales and leads. Here are 3 things you should know [...]
Finding TV streaming subscriber data can be difficult. But now you can target TV audiences and viewership categories based on streaming subscriptions by combining streaming services e-commerce data with real transactional, demographic, and lifestyle information to paint a more complete [...]
Now the time to get ready for Christmas. Your website or landing page can increase — or crush — your Christmas sales. Remember Cyber Monday starts November 27th. Your small window is rapidly closing. There’s little time for a complete [...]
E-commerce is a megatrend. In the early days of E-commerce, we were using the few digital opportunities that were available at the time to grow companies and launch products. Today the options are many and multiplying every year… And what [...]
